Packed with Innovative Features Including a Super Retina Display, TrueDepth Camera System, Face ID and A11 Bionic Chip with Neural Engine

Cupertino, California — Apple today announced iPhone X, the future of the smartphone, in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilisation. iPhone X delivers an innovative and secure new way for customers to unlock, authenticate and pay using Face ID, enabled by the new TrueDepth front camera. iPhone X will be available for pre-order beginning Friday, October 27 in more than 55 countries and territories, and in stores beginning Friday, November 3.

“For more than a decade, our intention has been to create an iPhone that is all display. The iPhone X is the realisation of that vision,” said Jony Ive, Apple’s chief design officer. “With the introduction of iPhone ten years ago, we revolutionised the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone — one in which the device disappears into the experience.”

“iPhone X is the future of the smartphone. It is packed with incredible new technologies, like the innovative TrueDepth camera system, beautiful Super Retina display and super fast A11 Bionic chip with neural engine,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone X enables fluid new user experiences — from unlocking your iPhone with Face ID, to playing immersive AR games, to sharing Animoji in Messages — it is the beginning of the next ten years for iPhone.”

Gorgeous All-Screen Design

iPhone X introduces a revolutionary design with a stunning all-screen display that precisely follows the curve of the device, clear to the elegantly rounded corners. The all-glass front and back feature the most durable glass ever in a smartphone in silver or space grey, while a highly polished, surgical-grade stainless steel band seamlessly wraps around and reinforces iPhone X. A seven-layer colour process allows for precise colour hues and opacity on the glass finish, and a reflective optical layer enhances the rich colours, making the design as elegant as it is durable, while maintaining water and dust resistance.

Remarkable Super Retina Display

The beautiful 5.8-inch Super Retina display2 is the first OLED panel that rises to the standards of iPhone, with stunning colours, true blacks, a million-to-one contrast ratio and wide colour support with the best system-wide colour management in a smartphone. The HDR display supports Dolby Vision and HDR10, which together make photo and video content look even more amazing. The addition of True Tone dynamically adjusts the white balance of the display to match the surrounding light for a more natural, paper-like viewing experience.