Apple TV 4K lets you watch films and shows in amazing 4K HDR quality. Offers great content from apps like BBC iPlayer, Netflix and NOW TV. Streams live sport and news. And will change the way you experience TV.

4K HDR sets a new standard.

4K gives you a crisper picture using four times more pixels than standard HD. High Dynamic Range (HDR) delivers brighter, more realistic colours and greater detail. From the hottest new film to your favourite TV programme, everything is more lifelike than ever.

The Apple TV app puts everything you watch in one place.

The Apple TV app lets you browse content from a wide variety of video services without switching from one app to the next. You’ll find films, shows and handpicked recommendations. The Apple TV app is coming soon to iPhone, iPad and Apple TV, and works seamlessly across them all. So if you stop watching in one place, you can start again later on a different device.

You ask. Siri delivers.

No more typing to find exactly what you’re looking for. Just ask Siri for a film, show, genre, actor or song you love. Siri also shines when you’re not sure what you want. Just say something like “Show me 4K films”, and Siri delivers.

Super performance. Superior graphics.

The A10X Fusion chip provides a powerful platform for enjoying richer, more interactive games and apps. And you’ll find them all in the App Store for Apple TV. When you add accessories like game controllers and headphones, you can take your experience to the next level.

Your photos, videos and music. It’s all on TV.

Enjoy photos and videos from your iCloud Photo Library or shared albums on the big screen.3 Connect Apple Music to your home cinema. And let your friends and family share their photos and videos with AirPlay.


Apple tv HDR can be purchased from the 15th of September and available on the 22nd of September